I have a friend with a very unique talent. She crochets wedding dresses by hand. I have never seen anything like them. They are intricate, detailed, and extremely beautiful. They also represent hundreds of hours of her time. Years ago, she tried to set up a business selling them in our small town. But no one seemed to appreciate her talent, nor were they willing to pay her what her creations were worth. When she started using online marketing, however, her business took off. Suddenly, she was taking in more orders than she could possibly keep up with. She actually had to hire someone to help her.

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