The Distribution
The marketing team had done a great job at working the press on our company and the products we were putting out there, but the press was not enough for what we wanted. I knew that more people would work on picking up our products if the credibility behind our product was there, so we decided to try doing that through a press release distribution. I was not sure it would work, but in the end we had a large following, and our profits doubled with in the time it took to get it out. I hope to utilize it again in the future.