To many people, the essence of fulfillment lies in gathering orders and meeting them in time. This, however, is a just one aspect of fulfillment. There are several other aspects that DRTV fulfillment relies on, customer support being the most important one. For effective DRTV fulfillment it is essential to make adequate provision for customer support so that customer can anytime get in touch with you in case they need any information or want to register a complaint. This also helps to get a constant feedback vis-à-vis the product and allows you to measure the success of your DRTV campaign.