Word Of Mouth Advertising
Having lived in this old world for many years, and I will neglect to say how many, I have found that word of mouth advertising carries double the weight of normal newspaper advertising. For instance, if you were looking for a sales training workshop nearby, you would be more likely to attend if a friend had gone and had given you a raving review than if you just read about it in the local newspaper. So it is with all of our purchases from soup to nuts. Let someone say the latest movie is not worth the price and their friends will not attend even if the newspaper opinion says it is the greatest.
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