Role Of Promotion In Children’s Book Publishing
An excellent children's book that does not sell is of no good. Correct promotion and marketing is very important to sell a children's book successfully. Therefore, promotion plays a major role in children's novel publishing. Many a times, a good book is not able to get the deserved sales and fame owing to bad promotion. The publishers must carry out the basic promotion of a book comprising letters sent to he fixed clientele informing them about the new book. A brochure containing the basic information about the book and the author should also be made available at the book stores so that the visitors there can have a look at it.