Business data mining- what is it? To the casual observer anything involving data mining might bring to mind some sort of intrusion into their expectations of privacy. However, to someone savvy in the field of business intelligence data mining it is a vital tool in the ongoing success of product marketing and placement and inevitably product sales.

It is always beneficial to know when developing a product line who would be the most likely to purchase said product. Business data mining can do just that. Not to fear though, business data mining is to privacy invasion what rock stars are to good clean living.